Jewelry store design how to do window design
The store window is not only an integral part of the overall decoration of the facade, but also the first exhibition hall of the store. It is mainly based on the products sold by the store, cleverly used sets, props, and background picture decoration as a foil, with suitable lighting, Color and text description is a comprehensive advertising art form for product introduction and product promotion. Before entering the store, consumers must browse the window intentionally or unintentionally. Therefore, the design and publicity of the window has an important impact on consumers’ purchasing sentiment. The design of the window should first highlight the characteristics of the product, and at the same time make the window layout and product introduction conform to the general psychological behavior of consumers, that is, let consumers have a sense of beauty and comfort after seeing it, and have a good impression and yearning for the product. A good window layout can not only introduce products, guide consumption, and promote sales, but also become a masterpiece of art that attracts passers-by in front of the store. The layout of the window is various, mainly including the following:
①Comprehensive window layout
It is a comprehensive display of many unrelated products in a window to form a complete window advertisement. Due to the large differences between products, this kind of window arrangement must be carefully designed, otherwise it will give people a feeling of “assorted porridge”. Which can be divided into horizontal window layout, vertical window layout, unit window layout.
②System window layout
The large and medium-sized shop windows have a large area, and can be combined and displayed in one window according to the category, performance, material, use and other factors of the goods.
③Thematic window layout
It is centered on an advertising theme, and organizes different types of commodities to display around a specific event, and transmits a theme of appeal to the media. It can be further divided into: festival display – the theme of celebrating a certain festival to form a holiday window theme; event display – a window that combines related products with the theme of a social activity; scene display – according to the purpose of the product, related products are displayed. A variety of products of sexual nature are set in specific scenes in the window to induce customers’ purchase behavior.
④Special window layout
Refers to the use of different art forms and processing methods to introduce a product in a single window, for example, a specific display of a single commodity and a specific display of commodity models.
⑤ Seasonal window display
According to the seasonal changes, the seasonal products are displayed in a centralized manner, such as wool sweaters and windbreakers in the late winter and early spring, and summer clothes, sandals and straw hats in the late spring and early summer. This method satisfies the psychological characteristics of customers buying seasonally and is used to expand sales. However, seasonal displays must be displayed in advance one month before the arrival of the season and introduced to customers in order to play the role of seasonal publicity.
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GAOLUX thinks
If design and innovation are the driving force of brand development.
Then, intelligent manufacturing will be the future of enterprise development.
