Should Jewelry Stores Offer Gift Cards or Coupons?
Hi, I’m Emily, newly immersed in the world of jewelry. A question that’s been on my mind is whether jewelers should offer gift cards or coupons. Gift cards can boost sales and invite customers to shop, while coupons can attract new and reward loyal customers. However, each has pros and cons. As a newcomer, I’m curious which approach would boost jewelry store customer engagement and revenue. A big decision that could affect the business’s success.